Below we have outlined what you need to accomplish for class session 6. Don't forget that you need to be working on your business plan on the Ag Plan website as you are going through Chapter 6 exercises. We want you to be putting together a marketing plan for your business because this is a key point of success for your farm. In particular, we want you to have a general estimate of demand for where you will be selling your farm products and how you can sell to your customers by helping them understand the value you provide. Both of these exercises will give you a feel for how big or small your market is, if there is room for you, who you are selling to, and how to appeal to your customer in selling your product.
Things to Do for Class:
- Download the In-Class Activity before class to prepare for your groupwork: Session 6 In-Class Activity
- Market Plan for Farmers Presentation
For Homework
- Read Chapter 6: Chapter 6 Marketing
- Complete the take-home assignment: Session 6 Take-Home Activity
- Complete the following sections in Ag Plan:
- Customers
- Pricing
- Promotion
- Market Segments
- Target Market
Marketing Resources
- North Carolina Market Demographic Research By City: NC Major Citys Marketing Breakout
- North Carolina Wholesale Market Channel Guides
- Direct to Consumer Marketing Plan Guides
- How to Find Marketing Information
- Marketing Information We found Helpful
- USDA Local Food Directory to search for markets around you: https://search.ams.usda.gov/farmersmarkets/googleMapFull.aspx
- NCDA&CS Farmers with NC Farm Fresh (possible competition): http://www.ncfarmfresh.com/farms.asp
- Easiest Zip Code Data to use (demographics and target customer): http://www.esri.com/data/esri_data/ziptapestry
- NCDA Market News: https://www.ncagr.gov/divisions/marketing/market-news
- NC Wholesale Price Report, Raleigh Farmers Market: https://www.ams.usda.gov/mnreports/ra_fv001.txt
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