Session 3

Session 3 is all about finding out who  your customers will be and making a plan to reach them. Below are some resources that we have made available to you to help you begin that process.

From Class:


  1. Session 3 Class Power Point: Market Plan for Farmers
  2. Access All Student Material Here
  3. If you need a reference for what is required please see the Business Plan Requirement.docx

Your Homework


  • Read the Session 3 Student Handbook.
  • Work on finding those markets close to you and look for opportunities to sell your products.

For Ag


For Ag Plan Week 7, Module 7:


  • Fill out the following sections under “Marketing Plan”
    • Complete the "Target Market" tab by defining your location in more detail and listing key points of interest from geography and driving time.
    • Complete the "Distribution" tab by listing the market channels you are using for your product.
    • Complete the "Customer" tab by showing demographics and describing your specific customer.

For Ag Plan Week 8, Module 8:


  • Fill out the following sections under “Marketing Plan”

    • Complete the "Pricing" tab in your marketing plan section by choosing a price strategy and setting your market price.
    • Complete the "Sales Strategy" tab by defining your unique sales proposition and describing your product to your customer.

For Ag Plan Week 9, Module 9:


  • Fill out the following sections under “Marketing Plan”
    • Complete the "Promotion" Tab in your marketing plan section.

Helpful Links for Homework:



give us feed back about this page ask us a question on session 3