Session 3 is all about finding out who your customers will be and making a plan to reach them. Below are some resources that we have made available to you to help you begin that process.
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From Class:
- Session 3 Class Power Point: Market Plan for Farmers
- Access All Student Material Here
- If you need a reference for what is required please see the Business Plan Requirement.docx
Your Homework
- Read the Session 3 Student Handbook.
- Work on finding those markets close to you and look for opportunities to sell your products.
For Ag
For Ag Plan Week 7, Module 7:
- Fill out the following sections under “Marketing Plan”
- Complete the "Target Market" tab by defining your location in more detail and listing key points of interest from geography and driving time.
- Complete the "Distribution" tab by listing the market channels you are using for your product.
- Complete the "Customer" tab by showing demographics and describing your specific customer.
For Ag Plan Week 8, Module 8:
- Fill out the following sections under “Marketing Plan”
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- Complete the "Pricing" tab in your marketing plan section by choosing a price strategy and setting your market price.
- Complete the "Sales Strategy" tab by defining your unique sales proposition and describing your product to your customer.
For Ag Plan Week 9, Module 9:
- Fill out the following sections under “Marketing Plan”
- Complete the "Promotion" Tab in your marketing plan section.
Helpful Links for Homework:
- Trademark database: https://www.uspto.gov/trademarks/search
- NC business registration: https://www.sosnc.gov/divisions/business_registration
- US business registration: https://www.sba.gov/business-guide/launch-your-business/choose-your-business-name
- Zipcodes and Income: https://www.incomebyzipcode.com
- US Census: https://www.census.gov/quickfacts/fact/table
- Explore Public Data: https://datausa.io/
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